Effective advertising, marketing, and sales professionals convince consumers to buy.
Winning defense attorneys sway juries to acquit, and winning politicians urge constituents to vote for them.
Trusted doctors counsel patients, and trusted clergy enlighten congregations. Respected teachers, trainers, and mentors advise and motivate students. Good parents guide their children. These and countless more examples show how successful people use persuasion every day.
“Regardless of our actual job title, we all persuade for a living,” notes Kurt W. Mortensen, who makes his living as an authority on the psychology, art, and distinctive intelligence of persuasion.
In PERSUASION IQ: The 10 Skills You Need to Get Exactly What You Want (AMACOM 2008), Mortensen shares what he has learned about the talents, traits, habits, and mindset of top persuaders—people who stand out as exceptionally successful and prosperous—over nearly 20 years of wide-ranging research.

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