Become A Better Leader

Book Review: INSTANT APPEAL - The 8 Primal Factors That Create Blockbuster Success

John F. Kennedy had it. Abe Lincoln had it.

So do Oprah, Howard Stern, Martha Stewart, and Bill Clinton, as well as products like the Cabbage Patch Kids, authors like J.K. Rowling, and movies like E.T.

It's an "instant appeal"—a hidden factor that causes people to feel a natural eagerness to engage positively, and be ready and willing to believe an idea, feel loyalty to a particular brand, and even watch the same TV series or listen to the same song over and over again.

So, what is instant appeal, and how do you get it?

Book Review: LEAD BY EXAMPLE - 50 Ways Great Leaders Inspire Results

In February of 2007, the popular and customer-friendly airline JetBlue faced what seemed like an overwhelming crisis...

A winter storm wreaked havoc on the East Coast and caused the cancellation of half of the airline’s scheduled flights and stranded an airliner full of passengers on the runway for more than eight hours. Overnight, it seemed as though JetBlue’s impeccable reputation had been tarnished. 

However, instead of accepting defeat, or absolving the airline of blame, founder and CEO Jeff Neeleman took the public stage and...

Book Review: Fish! A Remarkable Way to Boost Morale and Improve Results

A powerful parable that will help you love the work you do - even if you can't always do work that you love.

Imagine a workplace where everyone chooses to bring passion, energy, and a positive attitude to the job every day. Imagine an envirnoment in which people are truly connected to their work, to their colleagues, and to their customers.

Book Review: PERSUASION IQ - The 10 Skills You Need to Get Exactly What You Want

Effective advertising, marketing, and sales professionals convince consumers to buy.

Winning defense attorneys sway juries to acquit, and winning politicians urge constituents to vote for them.

Trusted doctors counsel patients, and trusted clergy enlighten congregations. Respected teachers, trainers, and mentors advise and motivate students. Good parents guide their children. These and countless more examples show how successful people use persuasion every day.

“Regardless of our actual job title, we all persuade for a living,” notes Kurt W. Mortensen, who makes his living as an authority on the psychology, art, and distinctive intelligence of persuasion.

 In PERSUASION IQ: The 10 Skills You Need to Get Exactly What You Want (AMACOM 2008), Mortensen shares what he has learned about the talents, traits, habits, and mindset of top persuaders—people who stand out as exceptionally successful and prosperous—over nearly 20 years of wide-ranging research.

Your definition of -Success- determines your Success! And... 20 Workplace Leaders Reveal What Success Means to Them

How you define the word -Success- will determine your success!

Learn why your definition of -Success- drives your motivation, your evaluation of whether or not you have achievement success determines your self-esteem, and your progress towards success leads to more success.

Read over 20 definitions of success from workplace leaders. Agree or disagree with them. Create your own definition, and add it to our comments.